Designer & Standardista
My focus is on designing websites that are strongly oriented around their content. A website is all about communicating a message. It's the content of that message that brings users back for more, eventually leading to successful conversions.
No matter what your message is, it's essential that a design only contributes in a positive way to the content that it surrounds. It should never get in the way of it. A great design will not glorify itself, but will serve as a pointer to that which deserves to be glorified.
What is a standardista? One who upholds the standards of the web as defined by the World Wide Web Consortium. I prefer to lay out all my designs into XHTML and CSS by my own hand. Web design is like no other graphic medium. It requires a perfect blending of form and function. I follow these standards because I believe the internet should be for everyone, no matter what browser, device or operating system a user should happen to be using. I believe in accessibility - following a logical structure and using proper semantics to lay out the design all help to reach this goal.
